a study conducted by Pinterest<\/a>, efforts to speed up web page load times reduced perceived wait times by 40%, resulting in a 15% increase in search engine traffic and sign-ups.<\/p>\nOne technique for cutting down load times for content-rich sites is to lazy load the page instead of fully loading it before it can be viewed. Lazy loading is when a browser is configured to only load the portion of the page that is currently viewable on the screen. The parts of the page that are currently off-screen won\u2019t be loaded so that they don\u2019t consume too much processing power. This works great for websites that are configured to have infinite scroll, like Pinterest.<\/p>\n
Micro-interactions<\/h3>\n
Micro-interactions are small animations that provide subtle feedback after they complete an action. These are usually found on navigation and tool buttons to further emphasize the purpose of each button. For example, if your cut button is a pair of scissors, you can make it do a couple of snip motions during mouseover. Or if your delete button is a rubbish bin, you can make its lid pop open during mouseover.<\/p>\n
These actions will make your website more lively and easy to navigate for site visitors. It\u2019s also a great way to keep them on your site for longer periods of time.<\/p>\n
Micro-animations<\/h3>\n
Although similar to micro-interactions, micro-animations are more for aesthetic purposes. You can use them to make your site more visually appealing, as well as to subtly direct visitors toward certain parts of your site that you would like to gain more attention. For example, if you run a coffee business, your website\u2019s micro-animations can be a pot of coffee brewing for page loads, or a big puff of steam from an espresso machine for page transitions.<\/p>\n
Dark mode<\/h3>\n
Many users appreciate dark mode because it helps them conserve device power and lessens the strain on their eyes when they browse the internet before bedtime. Websites that offer this option may entice visitors to stick around to read articles and learn more about the product offerings, simply because the site is comfortable to use.<\/p>\n
If you need help staying on top of website design trends or adapting to an ever-changing digital landscape in general, give us a call.<\/p>\n
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Most modern businesses build and maintain their own website to reach more customers. It\u2019s good to have an online presence, but know that your competitors are also doing their best to optimize their websites for better brand awareness and profitability. Don’t fall behind — follow these web design trends to increase web traffic and boost your bottom line.<\/p>\n