{"id":1440,"date":"2016-02-12T21:00:08","date_gmt":"2016-02-13T02:00:08","guid":{"rendered":"https:\/\/www.techsolutionsinc.com\/blog\/how-to-use-linkedin-to-create-business-value\/"},"modified":"2022-03-02T08:42:10","modified_gmt":"2022-03-02T13:42:10","slug":"how-to-use-linkedin-to-create-business-value","status":"publish","type":"post","link":"https:\/\/www.techsolutionsinc.com\/blog\/how-to-use-linkedin-to-create-business-value\/","title":{"rendered":"How to use LinkedIn to create business value"},"content":{"rendered":"

\"2016Feb12_BusinessValue_A\"<\/a>LinkedIn is a highly useful site, but many small businesses simply don’t make the most of it. The problem is that most of the information out there, that SMBs try to model, is focused on tips and strategies for larger organizations. And these strategies are simply not as effective when applied to the SMB. So what can the small or medium-sized business do to actually gain value from their LinkedIn efforts? Here are few tips to get you started.<\/p>\n

Know LinkedIn\u2019s purpose<\/h3>\n

Simply put, LinkedIn is not a content marketing platform. Yes, people do publish articles and posts, but if you have a small budget and are short on time, you will get more bang for your buck on social media networks that are more content marketing friendly. For example, Pinterest, Instagram, Facebook and Twitter are all far better options in this scenario. Many users are on these platforms to view content in one form or another. On LinkedIn, content can undoubtedly be viewed, but people are primarily there to make connections. Of course that doesn\u2019t mean you shouldn\u2019t post an occasional article on LinkedIn. It just means don\u2019t make it the main source of your content marketing efforts.<\/p>\n

Another way businesses misconceive LinkedIn is in terms of lead generation. Basically, you shouldn\u2019t expect your LinkedIn page to generate a large amount of leads. As an SMB, your marketing budget is limited, so you\u2019ll be better off using your advertising budget to drive leads to your actual website or even a Facebook business page. Your LinkedIn business page should be used instead to validate your experience, credentials, and professionalism. With that said, make sure your page is polished and updated with all this information.<\/p>\n

Double down on business trips<\/h3>\n

We all know that LinkedIn is a great platform to connect with business colleagues. If you\u2019re active on the platform, you likely have hundreds of connections. So when you make that next business trip, why not tap your network to book additional meetings in the city you\u2019re traveling to? Ask yourself, which of your connections could help you extend your sales in that region or benefit your business in some other way? You don\u2019t have to stick to business colleagues you know personally. You can create valuable new relationships by tapping your current LinkedIn network. To do this, search first and second degree connections using the geographic search option, and filter your results to job titles, industry, and company size of your ideal prospect. Once you\u2019ve found potential contacts, see if you can get an introduction from one of your first connections, or simply InMail them and reach out yourself.<\/p>\n

Your page is about your business\u2014not you<\/h3>\n

A very common small business mistake on LinkedIn is making your company page about you, not your business. You may mistakenly create this page like your personal profile, listing accolades and job experience. What you should really be focusing on, however, is something much bigger: the story of your business or brand. A story will help engage your prospects, creating an impression in their minds, and also give you an opportunity to touch on the value your business provides to customers. Your profile should also include some of the top brands your business has helped. If one of your clients is Target, The Gap, Whole Foods or another big name, make sure to mention it, as it proves your credibility as a business or service provider.<\/p>\n

Find talented hires<\/h3>\n

While big companies have the budget and time to post job openings on LinkedIn, as an SMB, there\u2019s a good chance you\u2019re lacking both. Fortunately, there\u2019s an alternative way to find top talent on LinkedIn. Simply search for them yourself.<\/p>\n

Before you get started, you need to know exactly what kind of hire you\u2019re looking for. Think about people you already know who would be perfect for the job. While you may not have the ability or budget to hire them, look them up on LinkedIn and see their career path. What kind of roles did this person previously have? What kind of experience did he or she have before their current position? With this information in hand, now you can search for people who are in or have held similar positions, and will likely share qualities of your ideal candidate. Once you have a pool of potential applicants, reach out to them through InMail or a shared connection to see if they\u2019re interested in your job.<\/p>\n

Ask for help, and be helpful<\/h3>\n

Like all social media platforms, if you don\u2019t engage with your connections, you\u2019ll see little value generated from your time using it. However, with LinkedIn, the type of engagement you participate in can be extremely valuable for your business. All it requires is for you to ask for help or feedback. For example, if you have several logo designs for a new product and are unsure of which is best, share some of them with your network to get feedback. If you\u2019re curious about a new productivity tool and wonder if it\u2019s worth investing in, ask your network if anyone\u2019s used it before. Oftentimes in the business world, people are happy to help you if you just speak up. However, don\u2019t forget to return the favor. If you become the person who seems to only be taking advice without giving any in return, it can have a negative effect on your reputation.<\/p>\n

If you\u2019d like more ideas on how social media or technology can create value for your business, don\u2019t hesitate to get in touch. Our IT solutions can help you overcome challenges, and create an even more valuable business.<\/p>\n

Published with permission from TechAdvisory.org. Source.<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

LinkedIn is a highly useful site, but many small businesses simply don’t make the most of it. The problem is that most of the information out there, that SMBs try to model, is focused on tips and strategies for larger organizations. And these strategies are simply not as effective when applied to the SMB. 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