{"id":1267,"date":"2017-07-07T20:00:05","date_gmt":"2017-07-08T00:00:05","guid":{"rendered":"https:\/\/www.techsolutionsinc.com\/blog\/ad-blocker-is-coming-to-chrome\/"},"modified":"2022-03-02T08:42:09","modified_gmt":"2022-03-02T13:42:09","slug":"ad-blocker-is-coming-to-chrome","status":"publish","type":"post","link":"https:\/\/www.techsolutionsinc.com\/blog\/ad-blocker-is-coming-to-chrome\/","title":{"rendered":"Ad blocker is coming to Chrome"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignleft size-full wp-image-30463\" src=\"https:\/\/www.techsolutionsinc.com\/wp-content\/uploads\/2021\/11\/2017July7WebandCloud_A.png\" alt=\"\" width=\"170\" height=\"170\" \/>Pop-up ads and videos can easily turn people away from a website. Google knows this and has come up with a solution set to launch early next year. With that in mind, here\u2019s everything you need to know about Chrome\u2019s ad blocker.<\/span><\/p>\n<p><b>What is it?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ad blocker from Chrome actually works like an ad filter, meaning it won\u2019t block all ads from the website, only ones that are determined to be too intrusive, like video autoplay with sound as well as interstitials that take up the entire screen. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A group called the <\/span><a href=\"https:\/\/www.betterads.org\/\"><span style=\"font-weight: 400;\">Coalition for Better Ads<\/span><\/a><span style=\"font-weight: 400;\">, which consists of Google, Facebook, News Corp, The Washington Post, and <\/span><a href=\"https:\/\/www.betterads.org\/members\/\"><span style=\"font-weight: 400;\">other members<\/span><\/a><span style=\"font-weight: 400;\"> will decide whether or not the ads are to be blocked. According to Sridhar Ramaswamy, the executive in charge of Google\u2019s ads, even ads owned or served by Google will be blocked if they don\u2019t meet the new guidelines.<\/span><\/p>\n<p><b>How will it work?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">From a consumer\u2019s end, you won\u2019t have to do anything except for updating your Chrome browser. For publishers, Google will provide a tool that you can run to find out if your site\u2019s ads are violating the guidelines. The blocker will apply to both desktop and mobile experiences.<\/span><\/p>\n<p><b>What are the benefits of Chrome ad blocker?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Bad ads slow down the web, make it annoying to browse, and drive consumers to install ad blockers that remove all advertisements. If that continues, publishers will face major obstacles since nearly all websites rely on ads to stay alive. <\/span><\/p>\n<p>With Chrome\u2019s ad blocker, wholesale ad blocking can be controlled to please both consumers and publishers. Users get a better web browsing experience and publishers can continue to make profits through online ad sales.<\/p>\n<p><b>But isn\u2019t Google already using third-party ad-blocking extensions?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Yes, but this means they have to pay third-party ad blockers &#8212; like Adblock Plus &#8212; a certain amount of fee to whitelist ads for the privilege of working around their filters. With their own ad blocker, this can be eliminated once and for all.<\/span><\/p>\n<p><b>Are there potential drawbacks?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s undeniable that Chrome\u2019s ad blocker gives Google lots of power to determine ad standards for everyone. It comes to no surprise that there are skeptics who don\u2019t trust one company to act in everyone\u2019s interest.<\/span><\/p>\n<p>And while Google assures that even its own ads will be removed if they violate the rules, the fact that Google itself is an ad company with nearly 89 percent of its revenues coming from online ads doesn\u2019t boost its credibility to industry peers.<\/p>\n<p><span style=\"font-weight: 400;\">Publishers will have fewer options to monetize their sites once Chrome\u2019s ad blocker is implemented. To help, Google will include an option for visitors to pay websites that they\u2019re blocking ads on called Funding Choices. However, a similar feature called <\/span><a href=\"https:\/\/www.theverge.com\/2014\/11\/20\/7255779\/google-contributor-will-let-you-pay-to-see-sites-without-ads\"><span style=\"font-weight: 400;\">Google Contributor<\/span><\/a><span style=\"font-weight: 400;\"> has been tested a couple years ago with no signs of catching on so we doubt that Funding Choices will differ.<\/span><\/p>\n<p>Despite expected criticism, Chrome\u2019s ad blocker will likely result in a better web browsing experience. And as always, if you have any questions about the web, or IT in general, just give us a call and we\u2019ll be happy to help.<\/p>\n<div class=\"autoblogfoot\">Published with permission from TechAdvisory.org. <a href=\"https:\/\/www.techadvisory.org\/2017\/07\/ad-blocker-is-coming-to-chrome\/\">Source.<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pop-up ads and videos can easily turn people away from a website. Google knows this and has come up with a solution set to launch early next year. With that in mind, here\u2019s everything you need to know about Chrome\u2019s ad blocker. What is it? Ad blocker from Chrome actually works like an ad filter, [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":1269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76],"tags":[1182,1183,1184,1185,84,1186],"class_list":["post-1267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-cloud","tag-2017july7webandcloud_a","tag-ad-filter","tag-chrome-ad-blocker","tag-coalition-for-better-ads","tag-google","tag-online-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ad blocker is coming to Chrome<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad blocker is coming to Chrome\" \/>\n<meta property=\"og:description\" content=\"Pop-up ads and videos can easily turn people away from a website. Google knows this and has come up with a solution set to launch early next year. With that in mind, here\u2019s everything you need to know about Chrome\u2019s ad blocker. What is it? Ad blocker from Chrome actually works like an ad filter, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techsolutionsinc.com\/blog\/ad-blocker-is-coming-to-chrome\/\" \/>\n<meta property=\"og:site_name\" content=\"TechSolutions, Inc.\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/TechSolutionsIncDE\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-08T00:00:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-02T13:42:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techsolutionsinc.com\/wp-content\/uploads\/2021\/11\/2017July7WebandCloud_A_PH.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"TechSolutions\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TechSolutionsDE\" \/>\n<meta name=\"twitter:site\" content=\"@TechSolutionsDE\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"TechSolutions\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.techsolutionsinc.com\/blog\/ad-blocker-is-coming-to-chrome\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.techsolutionsinc.com\/blog\/ad-blocker-is-coming-to-chrome\/\"},\"author\":{\"name\":\"TechSolutions\",\"@id\":\"https:\/\/www.techsolutionsinc.com\/#\/schema\/person\/e9de8967ba8dfdec219bdd0122a4326f\"},\"headline\":\"Ad blocker is coming to Chrome\",\"datePublished\":\"2017-07-08T00:00:05+00:00\",\"dateModified\":\"2022-03-02T13:42:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.techsolutionsinc.com\/blog\/ad-blocker-is-coming-to-chrome\/\"},\"wordCount\":554,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.techsolutionsinc.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.techsolutionsinc.com\/blog\/ad-blocker-is-coming-to-chrome\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.techsolutionsinc.com\/wp-content\/uploads\/2021\/11\/2017July7WebandCloud_A_PH.jpg\",\"keywords\":[\"2017july7webandcloud_a\",\"ad filter\",\"chrome ad blocker\",\"coalition for better ads\",\"google\",\"online ads\"],\"articleSection\":[\"Web &amp; Cloud\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.techsolutionsinc.com\/blog\/ad-blocker-is-coming-to-chrome\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techsolutionsinc.com\/blog\/ad-blocker-is-coming-to-chrome\/\",\"url\":\"https:\/\/www.techsolutionsinc.com\/blog\/ad-blocker-is-coming-to-chrome\/\",\"name\":\"Ad blocker is coming to Chrome\",\"isPartOf\":{\"@id\":\"https:\/\/www.techsolutionsinc.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.techsolutionsinc.com\/blog\/ad-blocker-is-coming-to-chrome\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.techsolutionsinc.com\/blog\/ad-blocker-is-coming-to-chrome\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.techsolutionsinc.com\/wp-content\/uploads\/2021\/11\/2017July7WebandCloud_A_PH.jpg\",\"datePublished\":\"2017-07-08T00:00:05+00:00\",\"dateModified\":\"2022-03-02T13:42:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.techsolutionsinc.com\/blog\/ad-blocker-is-coming-to-chrome\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.techsolutionsinc.com\/blog\/ad-blocker-is-coming-to-chrome\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.techsolutionsinc.com\/blog\/ad-blocker-is-coming-to-chrome\/#primaryimage\",\"url\":\"https:\/\/www.techsolutionsinc.com\/wp-content\/uploads\/2021\/11\/2017July7WebandCloud_A_PH.jpg\",\"contentUrl\":\"https:\/\/www.techsolutionsinc.com\/wp-content\/uploads\/2021\/11\/2017July7WebandCloud_A_PH.jpg\",\"width\":900,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.techsolutionsinc.com\/blog\/ad-blocker-is-coming-to-chrome\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.techsolutionsinc.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ad blocker is coming to Chrome\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.techsolutionsinc.com\/#website\",\"url\":\"https:\/\/www.techsolutionsinc.com\/\",\"name\":\"TechSolutions, Inc.\",\"description\":\"Optimized IT solutions supercharge your productivity and growth, and our IT services make it easy to take full advantage. 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