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If you\u2019ve ever received what looked like a personalized email from a huge corporation, there\u2019s a good chance it was actually written using an email automation platform. This technology saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets.<\/p>\n
Usually included in customer relationship management (CRM) software, email automation centers around the idea of integrating your business data into emails to customers and prospects. This allows you to draft templates with placeholders for names, addresses, and other variables that the platform will match with individuals from your email list.<\/p>\n
What\u2019s more, you can personalize how and when your emails go out to clients. Automatically inserting customer data into an email is great, but it still requires that you draft the content that surrounds it and hit Send<\/em>. Email automation grants you the ability to create templated emails that are automatically merged with client data and sent when certain conditions are met.<\/p>\n To really get an idea of how valuable this solution is, it\u2019s important to see what it looks like in action. Say you own an e-commerce site that sells complementary goods, such as golf clubs and golf balls. You could create a campaign wherein anytime someone buys a set of clubs, pre-written emails automatically go out one month later on how high-quality golf balls improve your handicap.<\/p>\n You\u2019re not limited to two-step workflows either. Take a look at this example:<\/p>\n Email automation means there\u2019s no need to micromanage your customer relationships. As long as you define the path to purchase for high-volume products, you can program workflows to nurture customers and prospects automatically.<\/p>\n For as little as a couple of hundred dollars per month, your customer outreach campaigns can compete on the same level as your corporate counterparts with little effort from your team. Throw an expert IT provider into the mix and you have the ability to blow the competition out of the water. To learn more, contact us today!<\/p>\nExamples of email automation<\/h3>\n
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