WordPress is one of the most powerful blogging and content management systems (CMS) today. Since 35% of the internet is powered by WordPress, there’s no room for sluggish load times, potential security vulnerabilities, or search engine delistings. Follow this checklist to avoid those problems.

Make backups

It’s crucial to perform a daily off-site backup of your WordPress files and database. This ensures data security in the event of a network breach or natural disaster, and it will facilitate the resumption of your business’s regular operations. Although plugins like BackUpWordPress and hosting servers like SiteGround automate the backup process, manual backups are still necessary.

Verify backups

Not only should you be making backups, but you should also be verifying them. By doing so, you are making sure that the backed up files are going where they are supposed to, and backups are being updated. The last thing you need is a failed backup strategy on the day you need it most!

Daily security reports

If you ask any cybersecurity expert, “Is it crucial to maintain a daily network security report?” the answer will be a resounding “YES.” While you might not have enough time to carry out thorough inspections and create these reports yourself, you can use security monitoring services like Sucuri. Not only does it carry out the inspections, but it also sends an SMS to notify you of any suspicious activity and emails you a daily status report.

Malware scans

Cybercriminals are growing in both number and sophistication. With every passing day, new strains of malware are developed and released onto the systems of small- or medium-sized businesses (SMBs). Unless you are a bonafide hacker yourself, detecting malware might be a little tricky. WordPress plugins like Wordfence keep your website safe using the latest firewall rules and flagging the latest malware signatures and malicious IP addresses.

Speed audits

Slow and steady may be qualities valued by some, but not so much for your website. Plugins like Google PageSpeed Insights test how fast your site loads. If it takes more than five seconds, you should consider implementing caching and other measures to speed up your site. Slow sites put off visitors, and that further lowers their search rankings.

Review your site

For this step, sit down with an impartial friend and let them explore your website. A fresh pair of eyes will highlight issues you may have overlooked, such as forgetting to update the copyright date in your footer.

Forbes, National Geographic, and The New York Times are all powered by WordPress, which means you are in good company. By sticking to the checklist, you too can harness the power of this online, open-source website creation tool. Or, instead of signing up for half a dozen services that need daily check-ins, why not have us take care of all of it for you? If you have further questions, don’t hesitate to send us an email or give us a call!

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We all undeniably have hectic schedules, and they’re made even worse with unorganized meetings, impromptu playdates, and unscheduled yoga classes. To move or cancel appointments, your clients would generally have to pick up the phone and call someone, which can be a drag. But with Microsoft Bookings, clients can schedule and effortlessly manage appointments. In case one isn’t enough, here are four more reasons to give it a go:

Visibility

Bid adieu to the days of scribbling on post-its and frantically going through your schedule to find out where you’re heading for lunch. Microsoft Bookings provides you with a unique webpage that is compatible on both desktops and mobile devices. Here, customers can select times and dates based on current availability — simply enter the contact information and then book it! The system fully automates the process of managing your appointments.

No more rain checks

Cancellations and missed appointments mean wasted time slots unless you’re able to fill them up with new bookings. Avoid lost income by controlling how much advance notice is required to make a cancellation. With Bookings, appointments appear immediately in staff calendars and can be added or revised by customers in their own personal calendars. Additionally, a confirmation email is automatically sent to the customer, which is then followed by another automatic email reminder before the appointment time. The web page also offers a rescheduling service: customers can simply click on the link on the confirmation email and pick a time that they’re more comfortable with.

Synchronization

Once completed, the booking is then synced to a centralized calendar where businesses are given the option to reschedule, cancel, or reassign the appointment to other staff members as they see fit.

If you do decide to reassign it to staff members, Bookings offers a nifty feature known as “split view.” This shows which staff members are booked at which times, and you can compare everyone’s schedules side-by-side. The appointments are synced not only to your calendar but to the staff members’ calendars as well. Moreover, this versatile system accommodates Office 365, Outlook, and even Google Calendar, so clients and staff can keep whatever calendaring service they prefer.

Double duty

Appointment setting might be the primary goal of Bookings, but the system can also be utilized to build your company’s customer list. Once customers input their information into the system, it automatically creates contact entries for those customers. The contact card contains personal information such as your customer’s name, address, phone number, and email address.

And, as your company grows, you can add more staff members as well as create additional booking pages for free. Furthermore, staff members aren’t required to have Office 365 subscriptions to be a part of the service.

Efficient tech resources aren’t enough to maintain a successful business anymore. To really stand out from competitors, you need comprehensive appointment management. Give us a call if you need any questions answered or issues addressed We’re more than happy to help.

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If genie lamps were out of stock before you could place an order for one, the next best thing to manage and grow your small- and medium-sized business lies in CRM. Short for customer relationship management, a real difference is possible, with the right software of course. With the numerous options out there, finding the most suitable one is like walking into a maze without a flashlight or GPS. We spared you the trouble and rounded up the best CRM software options for 2016:

Since every business differs in terms of size, there is no one-size-fits-all when it comes to CRM. Thus, varying corporate sizes require unique CRM software that best addresses requirements. We’ll be taking a look at ideal CRM software options for the following categories: businesses in general, very small businesses and ones that are free.

Best CRM Software for Small Businesses: Salesforce

Salesforce has long been considered one of the top-tier CRM solutions, mainly due to its cloud-based nature coupled with full-featured capabilities that cater to businesses of every size. Typically, Salesforce is synonymous with larger enterprises, but that doesn’t mean small- and medium-sized businesses are denied the same perks. Enter Salesforce’s small business edition: with it, SMBs can utilize the robust set of CRM tools at an affordable rate.

Salesforce Small Business Solutions offer packages that are tailor-made for small businesses. With it you’ll be able to fully utilize all that Salesforce has to offer. In order for your company to really thrive, your CRM should be equipped with features such as lead generation, contact and opportunity management, sales forecasting, workflow automation as well as collaborative tools — all of which can be found in Salesforce. Also, the software is cloud-based, meaning that you can access data and files anywhere at anytime via mobile devices.

Best CRM Software for Very Small Businesses: Insightly

Underneath its simple and navigable facade lies a CRM software that is abundant with capabilities, all of which fit the bill for microbusinesses. Aside from the fact that it has the vital components small businesses really look for in CRM software, it’s also highly scalable to accommodate the growth of your company. Furthermore, Insightly is currently one of the more affordable CRM solutions on the market; there’s even a free version if you wish to test the waters. There are also paid plans available at a fraction of the price when compared with other CRM software solutions.

Even with the free version or paid plans that start at $12, Insightly doesn’t compromise utility with affordability. It comes equipped with all the vital CRM capabilities any microbusiness would need. This includes detailed sales reports, opportunity, contact and project management as well. It’s also scalable to meet the needs of your business as it grows. To top it all off, it’s a cloud-based CRM software allowing you to access data anywhere at anytime via Internet-enabled mobile devices.

Best Free CRM Software: Zoho CRM

Not having to pay for Zoho doesn’t necessarily mean it won’t deliver the necessary capabilities required from CRM software. Zoho CRM provides your business with all the core functions it needs. Moreover, it allows you to onboard up ten users for free. Courtesy of Zoho CRM’s mobile app, you’ll be able be access data regardless of time or location. Here are some of the other features that the free version of Zoho CRM has to offer:

• 360-view – all the vital information is stored and displayed, allowing you to make the best business decisions. This includes contacts, sale cycles, pipelines, and discover trends. It also helps you identify opportunities.
• Automation – spend less time dealing with mundane tasks by automating tasks such as lead generation, contact management, calendars and even call logs.
• Collaboration – Zoho CRM doubles as a social media platform integrating with Twitter and Facebook to link contacts to their social media accounts. This allows you to see their updates as well as the interactions you’ve had on social media right from your dashboard.
• Analytics – you can track sales as well as measure both business and employee performance via a range of reporting capabilities.
• Security – with Zoho CRM, you are given full control over who can do what with the software. Besides creating individual user profiles, you can assign roles and even restrict access.

Unlike farms, the main component to a company’s growth isn’t fertilizer and sunshine. Instead, it’s competent CRM software that allows your business to reach its full potential. If you have any questions on customer relationship management software, feel free to get in touch with us. We’re more than happy to not only provide answers but also be part of your success.

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