In a recent survey by Vistaprint, 42% of the 1,800 participants said that it was “very unlikely” for them to purchase from “ugly” websites. That’s not so surprising, given that there are plenty of visually appealing and user-friendly competitors’ websites that they can visit instead. If your business website fails to make a critical good first impression, it could trigger high bounce rates — which then translates to missed opportunities and lost revenue. You can avoid this by improving some of your website’s elements.

Photos

From product shots to team photos, high-quality images are arguably the most attention-grabbing element you can have on your website. Blurry, outdated, or irrelevant pictures tell site visitors that you don’t care about their browsing experience. In-house photos are the best option, but stock images shouldn’t cause any problems as long as they are optimized for mobile viewing and relevant to your content.

Navigation

Aside from having subpar images, linking to nonexistent pages is one of the best ways to turn site visitors away. Make sure site navigation is a breeze, and remove outdated or irrelevant pages. You can’t sell 404 pages to customers, and if that’s all visitors can find, your chances of making a sale will be close to nil.

Copywriting

It’s important to keep all of your product or service descriptions as straightforward as possible — the last thing you want to do is to confuse your customers. If what you’re selling has detailed information such as dimensions or technical requirements, make sure that the item descriptions are clear and concise. They should also be easy to find but not obtrusive.

Promises to site visitors

Any website that ships products should make its returns policy as visible as possible. This establishes trust early on in the buyer’s journey. Explicitly stating terms of return is also important because some online shoppers make purchase decisions based solely on the clarity of a return policy.

Even if you don’t run an eCommerce site, you still need to prominently display privacy commitments, such as those mandated by the European Union’s General Data Protection Regulation (GDPR).

About Us page

To further create a connection with your site visitors, your brand needs a relatable story behind it. Every company website should have an About Us page that describes its team, culture, and what sets the business apart from the competition. Some customers buy products and services based on a business’s mission or vision, and some make decisions according to their impression of the people behind the business. Whatever your story is, make sure your About Us page is accessible from any page on your site.

The bottom line

With more revenue coming in from online channels, small- and medium-sized business owners can’t afford to overlook the importance of creating a fully functional, aesthetically pleasing, and easy-to-navigate website. If your budget is tight, there are DIY site builders specifically geared toward small businesses. With a relatively low monthly expenditure, you can also hire a managed website provider who will design and maintain your site for you.

Your website’s overall look and design can make or break a sale. For more information on building a modern website, call us today.

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A cloud-based order management system (OMS) is a powerful and intuitive tool for tracking orders, sales, and inventory as well as streamlining the processes involved in order fulfillment. Learn more about this essential tool and its many benefits to eCommerce businesses.

First off, we need to clarify that an inventory management system is not the same as an order management system. The former is a solution for analyzing sales history and forecasting demand for product and raw materials. On the other hand, the latter is all about the here and now, as it tackles transactions as they happen.

What does an OMS do?

A cloud-based OMS enables eCommerce businesses to track orders for goods and services via a centralized dashboard, which your staff can access anytime, anywhere, on any internet-connected device. In general, it can help you organize orders into a coherent and manageable workflow by:

• Updating your website to reflect when certain items are out of stock
• Automating payment authorizations and integrating these with your shipping services
• Providing reports to customers about their order’s shipping status
• Automatically restocking products and materials once they dip below a certain level
• Automatically processing refunds and returns
• Monitoring your business on mobile/on the go
• Storing data in a more efficient and less costly manner
• Ensuring your data is protected in the event of a disaster

There are dozens of OMS platforms with niche functionalities that may be better for specific business models regardless of the industry. The important thing is that you find a solution that reduces the most tedious organizational tasks for tracking your store’s orders.

What are the benefits of an OMS?

Below are five key advantages of using an OMS:

Fewer errors
Since an OMS allows you to automate various stages of order processing, it eliminates the need to manually enter and update order details. This reduces the risk of error, increasing your eCommerce business’s operational efficiency.

Lower costs
With fewer errors, you can avoid having to rework inaccurate order information, saving you time and effort. This means your business also saves on labor. And because a cloud-based OMS requires virtually no hardware, you can eliminate installation, maintenance, repair, and other associated costs as well.

Better visibility
A cloud-based OMS offers a consolidated view of your orders and inventory in real time, which allows you to stay on top of the entire fulfillment process so you never miss a sale. This also enables you to optimize inventory levels while minimizing surplus.

Not only that, but an OMS gives you better visibility into your business’s processes, so you can easily identify issues and make the necessary adjustments to achieve operational efficiency.

Faster delivery
When a customer places an order, your OMS will choose the warehouse or fulfillment center closest to them as well as the method of fulfillment. A fulfillment request will then be sent automatically to the warehouse so the item can be prepared and shipped out immediately.

Enhanced decision-making
With an OMS, you have all the information you need to make smarter business decisions at the tip of your fingers, from consumer behavior to market trends to product performance.

Improve your eCommerce business’s workflows and profitability with an OMS. If you need help choosing the right OMS platform for your company, give our experts a call today.

The post Cloud-based OMS: 5 Benefits to eCommerce businesses appeared first on TechSolutions, Inc..

Artificial intelligence (AI) is fast becoming an integral part of doing business. Experts predict that AI will be involved in as much as 85% of all customer interactions with a business in 2020. In fact, many eCommerce businesses today are already using AI to interact with and provide better service to their customers. Read on to find out how.

Predicting what your customers want

AI has many uses in eCommerce, benefiting both the business and the customers. For instance, machine learning, a subset of AI, can be used to identify customer habits and their interests based on search histories (both inside and outside of a specific business’s site).
With the proper configuration, machine learning can be used to analyze shopping behaviors to customize and tailor the online shopping experience to specific users. Product recommendations, pairings, and promotions can target individuals, improving the customer experience, and in turn, your bottom line.

“I’m looking for something a little more…”

Machine learning is also great for cataloging products. In the past, businesses would send out dense and cumbersome product catalogs where customers could find — often with difficulty — the items they were looking for.

Today, consumers are able to upload photographs of a product — say, an article of clothing — that’s similar to what they want to purchase or pair with another. Through AI, a website will be able to analyze the photographs and make suggestions based on data from the uploaded images.

Customers can still talk to a “representative”

More and more users are relying on eCommerce over face-to-face sales interactions, thanks to advances in “plain language” systems. Machine learning is getting better at interpreting conversations and answering with natural-sounding responses. By replicating the in-person shopping experience, eCommerce businesses can shift away from the overheads of brick-and-mortar stores. This will allow them to make significant savings in capital expenditures and human resources, all while reducing the opportunity for costly human error as well.

AI has the potential to improve your eCommerce business. If you’re ready to integrate more of this tech into your business model, give us a call. Our experts will be happy to assist you and provide the cutting-edge IT solutions that will drive your business forward.

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