Privacy is a precious commodity in this era. Every website you visit or app you download leaves a digital footprint that can be tracked by anyone. Fortunately, major web browsers all offer private browsing features to keep your internet activity somewhat safe from prying eyes.

What is private browsing?
Your web browser — whether it be Chrome, Edge, Firefox, Safari, or Opera — remembers the URLs of the sites you visit, cookies that track your activity, passwords you’ve used, and temporary files you’ve downloaded.

This can be convenient if you frequently visit certain pages, can’t remember your login details, or if you’re trying to recall a website you visited a few days ago. But if someone else uses or gains access to your computer, your most private (and embarrassing) internet activities are exposed for anyone to see.

With private browsing — also called Incognito Mode in Chrome and InPrivate Browsing in Edge — all the information listed above does not get recorded. In fact, all the websites and information you accessed in the private browsing session is immediately discarded without a trace as soon as you close the browser. This can come in handy when you’re using a public computer because you’re instantly logged out of all the accounts after closing the window.

Your cookies also won’t be tracked. In a normal browsing session, sites like Facebook will inundate you with highly targeted ads based on the sites and pages you’ve visited. But in private browsing mode, your internet activity won’t be used against you by marketing companies.

Another benefit of private browsing is you can use it to log in to several accounts on the same site, which is useful if you need to log into two different Google accounts at the same time.

Limitations of private browsing
Although private browsing does prevent your web browser from storing your data, it doesn’t stop anyone from snooping on your current activities. If your computer is connected to the company network, system administrators can still keep track of what you’re browsing even if you’re in Incognito Mode.

Also, if spyware or keylogger malware is installed on your computer, hackers will still be able to see what you’re doing online. Even though private browsing has quite a few benefits, you shouldn’t solely depend on it for online privacy.

Your computers must be equipped with Virtual Private Networks that encrypt your internet connection and prevent anyone from intercepting your data. And don’t forget to scan your computer for viruses with a strong anti-malware program to keep spyware and other malicious web monitoring software at bay.

If you want to know where you can get these solutions or learn more about web browser security, call us today. We have the tools and expert advice you need to prevent anyone from snooping on your internet browsing.

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Google releases a new version of Chrome almost every month. Some updates involve minor bug fixes and improvements, while others feature many more exciting additions. For its latest release, version 57, Google announced some serious upgrades to Chrome, and here are the three we think you’ll be more interested in.

More power consumption improvements

Google’s browser is a known battery hog. At one point it got so bad that Microsoft was publicly criticizing Chrome engineers for destroying laptop battery performance. Part of the problem is that Chrome allocates far more processing power to tabs running in the background than do other browsers.

Google’s browser now limits power devoted to unopened tabs at 1% of CPU consumption. But if you’re using minimized tabs to stream music or video, don’t worry, Chrome won’t limit these. Engineers claim this change will “lead to 25 percent fewer busy background tabs.”

Chrome for iOS gets a “Save for Later” feature

In what is probably a delayed attempt to catch up to iOS’s native Safari browser, the newest version of Chrome for Apple devices will feature offline reading. To add to your reading list, just tap the Share icon in the upper right hand corner of the browser and select “Read Later.” Even if you don’t have internet, you can view content from both the Unread and Pages You’ve Read sections of your reading list.

Although not quite as convenient, earlier versions of Chrome on Android have a roundabout way of doing the same thing. When clicking the the download icon under the Menu dropdown, Chrome saves offline pages in local storage.

Better graphics on desktops

Chrome is also getting a serious boost in terms of visual processing power. Google’s browser now supports WebGL 2.0, which improves the speed, textures, and animated effects of elements on websites.

Support for WebGL has yet to make its way to mobile versions of the browser, but desktop improvements should put graphics on par with the 3D graphics in most modern games. Firefox and Opera already support this standard, but its addition to the most popular browser on the internet creates a huge incentive for web designers to push the visual boundaries.

For those who have been in the small- and medium-sized business field for a while, it’s tempting to think that browser improvements really aren’t that big of a deal. But in an age when the majority of work is done inside of browsers rather than software, how you surf matters. For all the best news and tips, get in touch with us today!

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Ads are becoming increasingly intrusive on today’s web browsers. They can slow down the load time of pages, and cause potential security and privacy issues. So it’s no surprise that ad blockers are becoming more and more popular. However, as they do, they’re also cutting into the revenue of online advertisers. With the upcoming release of Opera’s new ad blocker that’s incorporated directly into the browser, business owners may be both excited and disturbed. On one hand, their own personal browsing experience will be smoother with less disruptive ads, and on another their advertising reach may become more limited.

How it works

When Opera’s new ad blocking feature becomes live, it will be switched off by default. However, when an ad is causing a web page to slow down, the user will be prompted to turn it on. If you’re an Opera user who’d like to do this for yourself, simply click the shield icon in the upper right hand corner of your browser. For whatever reason, if you don’t want to block ads for a specific website, you’ll also have that option, which can be adjusted in the browser’s settings.

Why is Opera doing this?

One spokeswoman for Opera remarked, “Ad-blocking technology is an opportunity and a wake-up call to the advertising industry to pay attention to what consumers are actually saying.” In other words, consumers are annoyed with intrusive ads that are irrelevant, and Opera believes this is an opportunity for advertisers to create better, more engaging ads. When that happens, ad blocking will become less of an issue.

How will this affect your business?

Ad blocking is not new, as other browsers provide a similar service. The only difference is that competitors like Google Chrome and Firefox use extensions to enable this feature. However, Opera has said that with the use of their native ad blocker, their browser on average runs 45% faster than using Google Chrome with the AdBlock Plus extension and 21% faster than using Firefox with that same extension. In today’s browser competition, and really the world in general, speed is currency. And this could cause users to abandon their current browser and flock to Opera.

You should bear in mind that right now, Opera isn’t an incredibly popular browser. According to the online statistics service W3Counter, Opera was only used by 3% of all Internet users this past February, while Google Chrome was used by 47.5%. With that said, many of Opera’s technological advances have later caught on with other major browsers. For example, Opera pioneered both pop-up blocking and tabbed browsing, which are now the norm for major browsers.

So if your business heavily relies on online advertisements, should you be worried? Unfortunately only time will tell. With that said, it’s likely not time to panic just yet.

What can your business do?

Some companies, like Forbes and New York Times, are already taking action, and experimenting with preventing ad blocking users to access their site. While this probably isn’t an option for you just yet, there are other marketing avenues you can explore. For example, businesses that rely on inbound marketing, which drives users to your business by providing free valuable content, will see little effect (if any) by Opera’s new ad blocking feature. Also, it should be noted that Opera’s ad blocker will not block all ads. It is predominantly focusing on those that are intrusive to users and cause browsing slow down. So if you’re a big on those pesky flash ads that many Internet users despise, it’s likely wise to shift focus to creating leaner, more engaging ads. They’re much less likely to be blocked.

Want to learn more about ad blocking, browsers or cloud technology? Send us a message. We’re happy to help in anyway we can.

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