Popular social media platforms like Facebook and Twitter have been suffering massive data breaches for a number of years now. If you wish to continue using these services, you need to tighten your social media privacy settings. Here are a few reminders and tips to help you secure your personal information on social media.

Lock screens exist for a reason

Always lock all your devices as soon as you stop using them. This way, you are safe from the simplest hack of all: someone opening a social media site on your browser while you’re still signed in.

In case you didn’t know, here’s how to lock your computer:

On Macs:

• Press Ctrl+Command+Q.
• Click the Apple logo on the top left corner of the screen, and click Lock screen.

On Windows devices:

• Press Windows key+L.
• If there are multiple users using the device, click the Start button on the bottom left corner of the screen, then select User > Lock.

Strong passwords aren’t out of fashion — yet

A six-digit passcode may be enough to secure your phone, but you’ll need something much more complicated for your social media account passwords. Create a password that you don’t use for any other account because with the regular occurrence of data breaches, hackers probably already have a long list of your favorite passwords from other websites and platforms.

It is best to use a password manager like 1Password, LastPass, or Dashlane. These allow you to generate, save, and retrieve complex passwords.

You can also enable multifactor authentication, which requires users to fulfill at least one more identity verification step after entering their username and password. The extra step or steps can be getting your fingerprint scanned or entering a one-time passcode on an authentication app. Even if hackers have your password, they won’t be able to log in without the additional authentication requirements.

Make use of social media features

Facebook can help you monitor who’s accessing your account and from where. On a Mac or Windows computer, click on the down arrow located at the upper right corner of your Newsfeed and select Settings and Privacy. Then click Settings > Security and Login to get more information.

Under the section Where You’re Logged In, you’ll see a list of the places and devices you’re logged into. If you don’t recognize a particular location or device, that means someone else has logged in as you and is likely doing things you do not approve of. You need to log them out forcibly (by clicking the ellipsis on the row indicating the malicious login and click Not you?) and then report the incident immediately.

Then, under Setting Up Extra Security, turn on Get alerts about unrecognized logins. Unfortunately, as of this writing, Twitter doesn’t have the same option. This makes implementing multifactor authentication even more necessary.

Hackers can also take over your Facebook and Twitter accounts through third-party services to which you’ve given access to your profiles, so make sure to double-check what you have approved. Here’s what you need to do:

• Facebook: Go to Settings > Apps and Websites to view and manage third-party services that use Facebook to log you into the accounts you have with them.
• Twitter: Go to Settings and Privacy > Apps to check and edit the list.

Lastly, check the permissions Facebook and Twitter have on your smartphone or tablet.

• Android: Go to Settings > Apps > App permissions.
• iOS: Go to Settings > Privacy to manage which service can access which parts of your phone (such as the camera and speaker).

Less personal info, fewer problems

These steps are just the beginning of what you should be doing. You should also limit the personal data you share on your social media accounts. Avoid oversharing.

By following these tips, you can significantly prevent Facebook and Twitter hacking.

Cybersecurity is a sprawling issue — and social media privacy is but one of the many things you need to stay on top of. For 24/7 support, call our team of experts today.

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Pranksters, malicious attackers, extremists — hackers come in different forms, but they all have one thing in mind: compromising your online privacy and security. Some of them specialize in hacking social media, but don’t fret; there are several things you can do to protect your Facebook or Twitter account.

Lockscreens exist for a reason

Make sure all your computing devices lock the moment you stop using them. This way, you are safe from the simplest hack of all: someone opening a browser on your computer that has your social media login saved. As long as your password isn’t your birthday or anniversary, you’ll be forcing hackers to work for access to your account.

Strong passwords are never out of fashion

Unlocking your phone may be limited to a six-digit passcode, but you’ll need something much more complicated for your account password. The first thing you’ll need to do is create a password that isn’t used for any other account. Because data breaches have become such a regular occurrence, hackers probably have a long list of your favorite passwords from other websites and platforms.

In this case, it is best to use a password manager like an app or online service that allows you to generate and retrieve complex passwords.

Another thing you can do is enable something called two-factor authentication, which requires you to type in a secondary code sent to your phone. Even if hackers have your password, they won’t be able to log in without your phone.

Make use of social media features

Facebook offers functions that help you keep tabs on who’s accessing your account and from
where. To use this feature, click the down arrow in the upper right corner of your Newsfeed and select Settings. Then click Security and Login to get more information. If you sense an imposter, click the right-hand icon to give you the option of logging out remotely or reporting the person.

From there, turn on Get alerts about unrecognized logins to be notified via Facebook, Messenger, or email if someone is logged into your account from an unrecognized browser. Unfortunately, Twitter doesn’t have the same option (that makes the two-factor authentication extremely necessary).

While it may be difficult for a hacker to barge into your Facebook or Twitter account through a third-party service that you have given access to your profile, it’s still advisable that you check what you have approved.

• Facebook: Go to Settings > Apps and Websites to view and manage outside service with access to your account
• Twitter: Go to Settings and Privacy > Apps to check and edit the list

Last, be sure to check the permissions mobile apps like Facebook and Twitter have on your smartphone or tablet.

• Android: Go to Settings > Apps > tap the icon in the upper right and then tap App permissions
• iOS: Go to Settings > Privacy to manage which service can access which parts of your phone

Less personal info, fewer problems

These steps are just the beginning of what you should be doing. The next thing you should consider is limiting the personal data you input into your social media accounts. If you have to put a ton of information, then be sure you read this blog from the top.

With a little practical knowledge, you can prevent Facebook and Twitter hackers from doing what they do. Cybersecurity is a sprawling issue and social media privacy is such a small sliver of what you need to stay on top of. For 24/7 support, call our team of experts today.

The post Don’t give social media hackers a chance appeared first on TechSolutions, Inc..

Thanks to social media, businesses can stay in close contact with their customers and while also attracting new ones. But what happens when one of these platforms doesn’t guard the information you’ve given it? How does this affect its users?

Last month, news broke that a firm known as Cambridge Analytica collected private data from over 50 million Facebook users. The British company supposedly used this information in 2016 to influence voter behavior during the US presidential election and UK’s Brexit campaign.

How did they harvest the data?
In 2015, a Facebook personality quiz app called “This is Your Digital Life” was created by Cambridge psychology professor Aleksandr Kogan. Around 270,000 Facebook users signed up and gave information about themselves in exchange for humorous results.

What users didn’t know was that Kogan’s firm, Global Science Research, struck a deal with Cambridge Analytica to share the information that was gathered. Aside from collecting information about the Facebook users, the app also mined some data about the users’ friends.

Information collected was based on:

• Data from other platforms that are also owned by Facebook, including Instagram and WhatsApp
• Advertisers and other third-party partners
• Apps and websites which use Facebook services
• Your location
• The devices you use for Facebook access
• Payments handled by Facebook
• Your Facebook connections and networks
• Messages, photos and other content that other users send to you
• The information you disclose to Facebook
• Your activities on Facebook

What happened to the sourced information?
Cambridge Analytica analyzed the collected data to create psychological profiles and invent better political drives to influence whom people would vote for. Although there is still a huge debate about how effective this plans were, there’s no doubt that tens of thousands of users were manipulated into signing away their data without knowing it.

What can I do to keep my information safe?
Remove third-party apps that use your Facebook account. Visit your “Settings” menu and go to “Apps”. You should see the list of all the services that are using information about your Facebook profile. Check on each app, and if you don’t need it or use it anymore, delete it to revoke its access.

If you need more information on how to keep your data secure, feel free to give us a call today!

The post The Facebook data breach scandal explained appeared first on TechSolutions, Inc..

LinkedIn is a highly useful site, but many small businesses simply don’t make the most of it. The problem is that most of the information out there, that SMBs try to model, is focused on tips and strategies for larger organizations. And these strategies are simply not as effective when applied to the SMB. So what can the small or medium-sized business do to actually gain value from their LinkedIn efforts? Here are few tips to get you started.

Know LinkedIn’s purpose

Simply put, LinkedIn is not a content marketing platform. Yes, people do publish articles and posts, but if you have a small budget and are short on time, you will get more bang for your buck on social media networks that are more content marketing friendly. For example, Pinterest, Instagram, Facebook and Twitter are all far better options in this scenario. Many users are on these platforms to view content in one form or another. On LinkedIn, content can undoubtedly be viewed, but people are primarily there to make connections. Of course that doesn’t mean you shouldn’t post an occasional article on LinkedIn. It just means don’t make it the main source of your content marketing efforts.

Another way businesses misconceive LinkedIn is in terms of lead generation. Basically, you shouldn’t expect your LinkedIn page to generate a large amount of leads. As an SMB, your marketing budget is limited, so you’ll be better off using your advertising budget to drive leads to your actual website or even a Facebook business page. Your LinkedIn business page should be used instead to validate your experience, credentials, and professionalism. With that said, make sure your page is polished and updated with all this information.

Double down on business trips

We all know that LinkedIn is a great platform to connect with business colleagues. If you’re active on the platform, you likely have hundreds of connections. So when you make that next business trip, why not tap your network to book additional meetings in the city you’re traveling to? Ask yourself, which of your connections could help you extend your sales in that region or benefit your business in some other way? You don’t have to stick to business colleagues you know personally. You can create valuable new relationships by tapping your current LinkedIn network. To do this, search first and second degree connections using the geographic search option, and filter your results to job titles, industry, and company size of your ideal prospect. Once you’ve found potential contacts, see if you can get an introduction from one of your first connections, or simply InMail them and reach out yourself.

Your page is about your business—not you

A very common small business mistake on LinkedIn is making your company page about you, not your business. You may mistakenly create this page like your personal profile, listing accolades and job experience. What you should really be focusing on, however, is something much bigger: the story of your business or brand. A story will help engage your prospects, creating an impression in their minds, and also give you an opportunity to touch on the value your business provides to customers. Your profile should also include some of the top brands your business has helped. If one of your clients is Target, The Gap, Whole Foods or another big name, make sure to mention it, as it proves your credibility as a business or service provider.

Find talented hires

While big companies have the budget and time to post job openings on LinkedIn, as an SMB, there’s a good chance you’re lacking both. Fortunately, there’s an alternative way to find top talent on LinkedIn. Simply search for them yourself.

Before you get started, you need to know exactly what kind of hire you’re looking for. Think about people you already know who would be perfect for the job. While you may not have the ability or budget to hire them, look them up on LinkedIn and see their career path. What kind of roles did this person previously have? What kind of experience did he or she have before their current position? With this information in hand, now you can search for people who are in or have held similar positions, and will likely share qualities of your ideal candidate. Once you have a pool of potential applicants, reach out to them through InMail or a shared connection to see if they’re interested in your job.

Ask for help, and be helpful

Like all social media platforms, if you don’t engage with your connections, you’ll see little value generated from your time using it. However, with LinkedIn, the type of engagement you participate in can be extremely valuable for your business. All it requires is for you to ask for help or feedback. For example, if you have several logo designs for a new product and are unsure of which is best, share some of them with your network to get feedback. If you’re curious about a new productivity tool and wonder if it’s worth investing in, ask your network if anyone’s used it before. Oftentimes in the business world, people are happy to help you if you just speak up. However, don’t forget to return the favor. If you become the person who seems to only be taking advice without giving any in return, it can have a negative effect on your reputation.

If you’d like more ideas on how social media or technology can create value for your business, don’t hesitate to get in touch. Our IT solutions can help you overcome challenges, and create an even more valuable business.

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